Consult
Analyze data → set roadmap + KPIs
Hello!We are HP Lab!
Pioneering Data & AI in Marketing management. More content, lower costs, and budgets backed by sales forecasts.
About us
Creativity needs reason too
After 8 years in Communications, and with our strength in AI and DATA, HP Lab has built a performance communications solution that supports brands from understanding the market and connecting with customers to creating lasting value.
Our internal process
Every idea goes through 5 steps
- 01
Research
- 02
Create
- 03
Produce
- 04
Validate
- 05
Grow
Vision
So every proposal starts from data, and every report comes with a picture of the future.
We want brands to get more content at lower cost, with budget forecasts tied to sales.
RightMarket
RightTaste
RightVisuals
Service process
4 optimized steps so businesses can run it themselves
02ExecuteCreate content, produce visuals → build the system
Operate
Measure & optimize → reports & forecasts
Train
Hand over → playbook
Services
3 service groups
More content, lower cost, consistent on every channel.
Measurement with financial value, building your brand image to the 3 Thị standard.
We connect Marketing data to real sales, build automated reporting and forecasting models, so every budget decision is based on data.
Featured work
Sun Urban City — 3 years of partnership
From launch through 5 sales phases across 5 sub-zones: Art Residence, Kim Ngân, Kim Tiền, Flora, Park Residence.
82M+TikTok views
34.2MFacebook views
6million-view videos
16,403followers in 4 months
+76%avg. growth / year
0.38 → 0.57%engagement / view
Facebook: 445 posts · 639K visits
TikTok: 198 videos · 88.2K likes · Mixed formats: motion, vlog, funny, interviews
Partnering with real estate brands nationwide
Thanh An Food — A trusted Vietnamese brand
A pioneer in Vietnam with “Hydrolysis Extraction Technology” and whole-grain nutrition for every generation in the family. The brief Thanh An Food gave HP Lab: “Communicate the product’s qualities and the technology in a voice that feels close to consumers”.
+520%reach
6.8Mviews
963,118engagements
108Facebook posts
54TikTok videos
Vietngucoc
Young – Active – Self-love powered by green energy
Việt Đài
A gift of health – Saying “I love you”
AI Production
TVC / AI video — budget-smart content for brands
01Real estate
02Banking
03Consumer goods
Let’s do Marketing with reason
HP Lab — AI & Data for Marketing management.
- Emailhpsociallab@gmail.com
- Hotline0974 041 805 (Ms. Hân)